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West Washtenaw
Business Association

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September, 2020

Zoom Link:
11:00 AM
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For most companies, attracting quality customers for your business has never
been as challenging as it is right now. When mere survival is first priority, spending money to promote yourself seems like a waste of precious resources, yet, there are enormous opportunities to grow under the right circumstances. Join Red Goldfish: Promo Edition co-authors Roger Burnett and Stan Phelps for a look at the ways businesses using purpose-
based philosophies are outperforming the marketplace and producing results shareholders cheer about.
Attendees can expect to learn:
1. The case for purpose as an organizational philosphy
2. Best in class examples on how to organize around purpose 3. Ways to start the alignment process